Los Olivos: the walkable heart of wine country
A one-stoplight town packed with dozens of tasting rooms, ranch-country charm, and some of the best Rhone and Bordeaux wines in the valley.
By The Popular Wines Tasting Team. Last updated June 2026.
If you only have one afternoon in Santa Barbara wine country, spend it in Los Olivos.
Tiny and historic, Los Olivos turned its main street into one of the easiest tasting experiences in California. Dozens of rooms sit within a few blocks, so you can park once and taste your way through the valley on foot.
The wines lean Rhone and Bordeaux, with Syrah, Grenache, and blends from the surrounding Los Olivos District and Ballard Canyon. Between pours there are excellent restaurants, galleries, and slow, sunny afternoons.
A stagecoach town that became a wine town
Los Olivos is barely six blocks, and it has been a crossroads for well over a century. The town grew up around the railroad and the stage line, and Mattei’s Tavern, built in 1886 as a stop for travelers changing from train to stagecoach, still stands at its edge, restored and serving dinner. At the center of town is the flagpole, the unofficial heart of the Santa Ynez Valley, ringed today by more than two dozen tasting rooms you can walk between in a single afternoon. The valley turned to wine in earnest in the 1980s, and one of its most famous early names was the actor Fess Parker, television’s Davy Crockett and Daniel Boone, who traded Hollywood for a vineyard and built a winery his family still runs.
Because Los Olivos sits inland, warmed by a sun the coastal fog never quite reaches, it ripens Rhone grapes beautifully. This is Syrah, Grenache, and Roussanne country as much as Pinot, and the wines carry more flesh and spice than their cool-coast cousins.
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Los Olivos eats far above its size. The Los Olivos Cafe, the very spot where the characters in Sideways drank Pinot over lunch, still pours local wine beside rustic California-Italian plates. Newer arrivals have brought serious coastal seafood to the village, and Mattei’s Tavern serves wood-fired dinners in its historic rooms. Pour the town’s signature Syrah next to grilled lamb or a peppercorn steak, where the wine’s smoke and black-pepper bite lock into the char, or a Grenache blend with herb-roasted chicken. This is generous, sun-filled wine, and it wants generous, fire-kissed food.
The wineries
A selection of producers, each linking to its own page.
Fess Parker Winery
Stolpman Vineyards
Andrew Murray Vineyards
Saarloos & Sons
Carhartt Family Wines
Tercero Wines
Samsara Wine Co.
Larner Vineyard
Margerum Wine Company
Epiphany Cellars
What grows best here
Quick facts
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