Firestone Vineyard
The first estate winery in Santa Barbara County, planted in 1972 by the son and grandson of tire pioneer Harvey Firestone, and now a 325 acre certified sustainable estate above Zaca Station Road pouring daily with live music on weekends.
Where Santa Barbara wine country started
Firestone Vineyard was founded in 1972 by Leonard Firestone, son of tire innovator Harvey Firestone, together with his own son Brooks. It was the first estate winery established in Santa Barbara County, which makes this hillside above Zaca Station Road the literal starting point of the county’s modern wine industry.
What began as one family’s plan to plant a vineyard and build a winery has grown, under vintner Bill Foley’s guidance as part of Foley Family Wines, to 325 certified sustainable vineyard acres in the Santa Ynez Valley. The family name still anchors the top of the range: the Chairman Series wines honor the founding generation.
Bordeaux grapes in a sunny valley
Where much of Santa Barbara County chases cool climate Pinot Noir, Firestone’s corner of the Santa Ynez Valley is warm enough to ripen Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec and Petit Verdot properly. The estate range runs from the Chairman Series Cabernet and the Lineage blend down through reserve Chardonnay and Syrah to a crisp Fume Blanc and rose.
The tasting room above the barrel hall is one of the more relaxed stops in the valley: open daily, walk-ins welcome, and live music on the terrace on Saturdays and Sundays. The winery sits minutes from Los Olivos, making it an easy first or last stop on a Foxen Canyon run.
The wines
Estate Bordeaux reds, reserve Chardonnay and Syrah, and the flagship Chairman Series. Every wine below links straight to the winery.
2022 Chairman Series Cabernet SauvignonSanta Ynez ValleyView at the winery ›
2022 Chairman Series LineageSanta Ynez ValleyView at the winery ›
2023 Chairman Series MerlotSanta Ynez ValleyView at the winery ›
2024 Chairman Series Fume BlancSanta Ynez ValleyView at the winery ›
2023 Reserve ChardonnaySanta Ynez ValleyView at the winery ›
2022 Reserve SyrahSanta Ynez ValleyView at the winery ›
2022 Cabernet FrancSanta Ynez ValleyView at the winery ›
2022 MalbecSanta Ynez ValleyView at the winery ›
2023 Petit VerdotSanta Ynez ValleyView at the winery ›
2021 Chairman Series Cabernet SauvignonSanta Ynez ValleyView at the winery ›
2021 Chairman Series LineageSanta Ynez ValleyView at the winery ›
2025 RoseSanta Ynez ValleyView at the winery ›The complete current release list is on the Firestone Vineyard shop.
Visiting Firestone Vineyard
The tasting room is open daily from 11am to 5pm for tastings and guest experiences. Walk-ins are welcome and accommodated as space allows, reservations lock in a table, and on Saturdays and Sundays live music plays at the winery.
Frequently asked questions
Where is Firestone Vineyard?
At 5017 Zaca Station Road near Los Olivos, in the Santa Ynez Valley of Santa Barbara County, just off the Foxen Canyon wine trail.
Do I need a reservation?
No. Walk-ins are welcome daily from 11am to 5pm and are accommodated as space allows, though a reservation guarantees your spot.
Was Firestone really the first winery in Santa Barbara County?
It was the first estate winery in the county, founded in 1972 by Leonard Firestone and his son Brooks, with vineyards and winery on the same property from the start.
Is it connected to Firestone tires?
Yes, by family. Founder Leonard Firestone was the son of Harvey Firestone, who started the tire company. The winery has always been a separate wine venture.
Who owns Firestone Vineyard now?
Firestone Vineyard is part of Foley Family Wines, under vintner Bill Foley, and farms 325 certified sustainable acres in the Santa Ynez Valley.
What wines is Firestone known for?
Estate Bordeaux varieties: Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec and Petit Verdot, led by the Chairman Series, plus reserve Chardonnay, Syrah, Fume Blanc and a rose.
Is there live music?
Yes, at the winery on Saturdays and Sundays. Check the winery calendar for current acts and times.
Nearby and related
- Los Olivos the tasting village minutes away.
- Santa Ynez Valley the AVA around the estate.
- Santa Barbara County the wider region and its sub appellations.
- California winery directory every producer we cover.
Information sourced from the Firestone Vineyard official website, checked September 2026. Always confirm hours and availability before visiting.