The platforms wineries actually run on

Generic web design agencies default to a WordPress theme regardless of what a winery already uses for ecommerce. I work directly with the systems wineries actually run:

If you are migrating from WineDirect to Commerce7, moving off a legacy WooCommerce build, or bolting Tock or Cellarpass reservations onto an existing site, that is exactly the kind of project I take on. Migrations are also when SEO and speed problems quietly get introduced, so I check both at the same time instead of treating the redesign and the SEO audit as separate projects months apart.

Mobile speed is a trust signal, not a technical footnote

Most winery site visitors are on a phone, often standing in a parking lot deciding whether to walk in, or searching mid-drive for tasting hours. A page that takes six seconds to load, or a reservation form that breaks on a small screen, costs you that visitor before they read a word about your wine. I test every build on real mobile devices and real connection speeds, not just a desktop preview that looks fine and hides the problem entirely.

Reservations, age verification, and compliance done correctly the first time

Tasting room bookings through Tock or Cellarpass, and age verification through AgeVerify, are two of the most common things I see bolted onto a winery site after launch instead of designed in from the start. Retrofitting either usually means a jarring visual mismatch or a flow that adds friction right at the moment a visitor was ready to book. I set both up as part of the build, matched to your actual site design.

• Reservation flow. Tock or Cellarpass integrated into your actual page design, not an embedded widget that looks like it belongs to a different website.
• Age verification. AgeVerify configured to meet compliance requirements without adding an extra screen every visitor has to click through on every page.
• Wine club signup. A path from any page on the site to wine club enrollment that takes fewer than three clicks.

Wine label and product presentation that sells before anyone tastes

Your label is doing sales work before anyone reads a tasting note: on a shelf, in a search result thumbnail, in a photo a wine club member posts to social media. I design and present labels and product photography that hold up at both scales, legible as a small thumbnail and detailed enough to reward a closer look, consistent with the rest of your brand rather than a one-off design that looks disconnected from your site and tasting room. If you already have labels and just need them presented better online, send me a current bottle shot and I will tell you honestly what is working and what is not.

Branding consistency across your site, label, and tasting room

Consistent branding across your website, label, and social presence is worth more than any single polished asset. I check whether your typography, color, and voice actually match your label and your tasting room experience, because a mismatch is one of the fastest ways to make a small winery feel less credible than it is, even when the underlying wine and hospitality are excellent.

Hosting, maintenance, and who to call when something breaks

A winery site is not a one-time build. Plugin updates, platform changes on the Commerce7 or WineDirect side, and seasonal traffic spikes around harvest and release events all need someone watching. I handle ongoing maintenance directly rather than handing you off to a support ticket queue after launch, so there is one person accountable for the site working correctly, not just for the day it launched.

What I check before recommending a redesign

Not every problem needs a full rebuild. Send me your URL through the free audit and I will tell you honestly whether you need targeted fixes, a partial redesign, or a full rebuild, based on your actual mobile speed, platform limitations, and conversion paths, not a default recommendation to sell you more work than you need.